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Transform Your Fitness and Diet With Your Personalized, 1-on-1 Weight Loss Program

Ready to stop the yo-yo dieting?  It’s time to reverse your medical problems with a weight loss coaching plan tailored to you.

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Weight loss specialists, virtually and in-person, serving everyone in the State of Texas over the age of 17.

Covered by Most Medical Insurance Plans

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Watch our feature on ABC news! Obesity Medicine Specialist Dr. Ruby Shah explains how changing your relationship with food can lead to incredible lifestyle changes and a health transformation. Her team helped a North Texas couple to lose a collective 200 lbs!”

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What will your success story look like? How would it feel to lose weight for the last time?

Whether you have 10 pounds to lose or 100lbs, I will show you how!  Weight Loss Mastery is the most comprehensive online course and coaching program ever created to help you lose weight quickly and keep it off forever.

Visit Keep It Off Doc

Outside of Texas?

Join Our Weight Loss Mastery Program

Dr. Ruby Shah and her team are looking forward to working with you.

IN 1 YEAR WITHOUT ANY MEDICATIONS OR SURGERY!

CHECK OUT OUR OTHER SUCCESS STORIES!

Our Patients Rate Us 4.9 Of 5 Stars

Average of 500+ patient reviews

I have been seen by Vitality Weight Loss for several months and am very pleased with my progress, down about 20 lbs. They have made an easy to follow plan..."

Jayden G.

I love vitality weight loss management they helped me to change how I eat in my mind first then my appetite. I have lost 13 pounds in 6 wks.

Monica D.

We reviewed my progress thoroughly and made plans for now and in the future! It is a pleasure and a joy to work with so knowledgeable counselors.

Bruce K.

Staff is friendly and professional, asking what you want to get out of your time with them and clearly explaining the approach they take to not only losing weight...

Amber F.

Vitality has a different approach to weight loss, like no other I have experienced, and I am so happy that I chose to join.

Joanna M.

Everyone here is so helpful and nice! Everyone is willing to go out of their way to provide any and all the tools I need to eat healthy and lose weight.

Ashlee P.

They listen and understand my feelings and always give me great advice.

DeAndre R.

The staff are outstanding! They work with you to find the best path to achieving your goals.

Lori D.

I have been seen by Vitality Weight Loss for several months and am very pleased with my progress, down about 20 lbs. They have made an easy to follow plan...

Raymond M.

The Weight Loss Blog

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November 19, 2025

The Hidden Influence of Friends and Family on Your Diet Success

Picture this: You start the week strong. Your meal prep is neatly stacked in the fridge, your water bottle is basically glued to your hand, and you’ve convinced yourself that…
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November 11, 2025

How to Find a Qualified Integrative Medicine Practitioner

If you’ve ever wished your doctor spent more time talking with you about why you don’t feel well—rather than just howto fix it—you’ve already touched the heart of integrative medicine.…
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November 5, 2025

How Often Should You Work Out? Finding the Right Frequency for Your Goals

One of the most common questions in fitness — whether from beginners or seasoned athletes — is deceptively simple: How often should I work out? It’s a question that doesn’t…
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October 28, 2025

The One Thing You’re Doing Every Morning That’s Slowing Down Fat Loss

  Mornings are supposed to set the tone for your day. You wake up, grab your coffee, maybe skip breakfast (because, hey, fewer calories, right?), and rush out the door—feeling…

WHY YOU’LL LOVE OUR PROGRAM

FREE* 1-ON-1 NUTRITION CLASSES

Enjoy private classes on nutrition and psychology of eating with a certified behavioral counselor.*Based on your insurance coverage.

MAKE RAPID PROGRESS

Most people lose an average of 2-5 lbs a week.

EXPERT WEIGHT LOSS CARE BY A BOARD CERTIFIED PHYSICIAN

When your health is at stake you want expert care from a physician who gets to the root of your problems.

COVERED BY MOST INSURANCES & MEDICARE BECAUSE IT WORKS

Obesity is a medical disease and therefore medical treatment is covered by most insurances.

PERSONALIZED TO YOU

Our program is not a “fad diet” or a cookie cutter commercial program. We customize the program to fit your needs and lifestyle.

MEDICATIONS THAT WORK

We don’t use gimmicks or supplements, just FDA approved medications that actually work.

ABOUT THE PRACTICE

The Vitality Weight Loss and Wellness Institute is the largest multidisciplinary medical weight loss practice in Texas. You will meet with an entire team of professionals, including board-certified doctors, registered dietitians, personal trainers, mindset and behavior change coaches, a licensed professional counselor and we have cooking classes with a culinary dietitian. Change is hard, but with the support of our team of professionals, you will be unstoppable on the path to success!

Ruby Shah, MD, and the weight loss experts use telemedicine to provide nonsurgical, personalized weight loss solutions for adults in and around Plano, Texas. They take an integrative approach to help patients understand their weight loss challenges, so they can successfully overcome them.

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INSURANCES

We accept most insurance providers. If you have specific questions regarding your coverage, please contact us for additional information.

Weight Loss Is Not About Will Power, It Is About Strategy.

Ruby Jain Shah, M.D.
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