Transform Your Fitness and Diet With Your Personalized, 1-on-1 Weight Loss Program

Ready to stop the yo-yo dieting? It’s time to reverse your medical problems with a weight loss coaching plan tailored to you.

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Weight loss specialists, virtually and in-person, serving the State of Texas

Covered by Most Medical Insurance Plans

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AS FEATURED IN

Watch our feature on ABC news! Obesity Medicine Specialist Dr. Ruby Shah explains how changing your relationship with food can lead to incredible lifestyle changes and a health transformation. Her team helped a North Texas couple to lose a collective 200 lbs!”

What will your success story look like? How would it feel to lose weight for the last time?

Whether you have 10 pounds to lose or 100lbs, I will show you how! Weight Loss Mastery is the most comprehensive online course and coaching program ever created to help you lose weight quickly and keep it off forever.

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Outside of Texas?

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Dr. Ruby Shah and her team are looking forward to working with you.

IN 1 YEAR WITHOUT ANY MEDICATIONS OR SURGERY!

CHECK OUT OUR OTHER SUCCESS STORIES!

Our Patients Rate Us 4.9 Of 5 Stars

Average of 500+ patient reviews

“

I have been seen by Vitality Weight Loss for several months and am very pleased with my progress, down about 20 lbs. They have made an easy to follow plan..."
Jayden G.

“

I love vitality weight loss management they helped me to change how I eat in my mind first then my appetite. I have lost 13 pounds in 6 wks.
Monica D.

“

We reviewed my progress thoroughly and made plans for now and in the future! It is a pleasure and a joy to work with so knowledgeable counselors.
Bruce K.

“

Staff is friendly and professional, asking what you want to get out of your time with them and clearly explaining the approach they take to not only losing weight...
Amber F.

“

Vitality has a different approach to weight loss, like no other I have experienced, and I am so happy that I chose to join.
Joanna M.

“

Everyone here is so helpful and nice! Everyone is willing to go out of their way to provide any and all the tools I need to eat healthy and lose weight.
Ashlee P.

“

They listen and understand my feelings and always give me great advice.
DeAndre R.

“

The staff are outstanding! They work with you to find the best path to achieving your goals.
Lori D.

“

I have been seen by Vitality Weight Loss for several months and am very pleased with my progress, down about 20 lbs. They have made an easy to follow plan...
Raymond M.

The Weight Loss Blog

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May 13, 2025

What 5,000 Years of Human Diets Teach Us About Modern Weight Loss

For most of human history, people didn’t follow diets, track calories, or hire nutritionists—yet obesity and chronic lifestyle diseases were virtually nonexistent. Today, with advanced science and endless diet plans,…

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May 6, 2025

The Psychology of Your Plate: How Color, Size, and Shape Influence How Much You Eat

When it comes to weight loss and healthy eating, most people focus on what they eat. But what if how we eat — and even what we eat off of…

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April 29, 2025

The Psychology of Cravings: What Your Midnight Snack Says About You

Ever found yourself rummaging through the fridge at midnight for that leftover slice of cake or a handful of salty chips? You’re not alone. Late-night cravings are more than just…

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Exercise Personal Training weight-loss

April 8, 2025

What No One Tells You About Hiring a Personal Trainer

The Raw Truth About Results, Weight Loss, and Everything in Between Hiring a personal trainer sounds like the ultimate commitment to getting fit—someone to push you, plan your workouts, and…

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HEALTH SERVICES WE OFFER

APPETITE SUPPRESSANTS

NUTRITIONAL COUNSELING

EATING DISORDERS

WHY YOU’LL LOVE OUR PROGRAM

FREE* 1-ON-1 NUTRITION CLASSES

Enjoy private classes on nutrition and psychology of eating with a certified behavioral counselor.*Based on your insurance coverage.

MAKE RAPID PROGRESS

Most people lose an average of 2-5 lbs a week.

EXPERT WEIGHT LOSS CARE BY A BOARD CERTIFIED PHYSICIAN

When your health is at stake you want expert care from a physician who gets to the root of your problems.

COVERED BY MOST INSURANCES & MEDICARE BECAUSE IT WORKS

Obesity is a medical disease and therefore medical treatment is covered by most insurances.

PERSONALIZED TO YOU

Our program is not a “fad diet” or a cookie cutter commercial program. We customize the program to fit your needs and lifestyle.

MEDICATIONS THAT WORK

We don’t use gimmicks or supplements, just FDA approved medications that actually work.

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ABOUT THE PRACTICE

The Vitality Weight Loss and Wellness Institute is the largest multidisciplinary medical weight loss practice in Texas. You will meet with an entire team of professionals, including board-certified doctors, registered dietitians, personal trainers, mindset and behavior change coaches, a licensed professional counselor and we have cooking classes with a culinary dietitian. Change is hard, but with the support of our team of professionals, you will be unstoppable on the path to success!

Ruby Shah, MD, and the weight loss experts use telemedicine to provide nonsurgical, personalized weight loss solutions for adults in and around Plano, Texas. They take an integrative approach to help patients understand their weight loss challenges, so they can successfully overcome them.

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